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Marketing strategist George Bright-Abu has urged creatives to maximize their content by leveraging multiple platforms to increase their income streams.
He pointed out that while platforms like Spotify may not offer payments in Ghana, creatives can upload the same content on YouTube, which provides consistent monthly earnings.
“Spotify Podcast does not pay in Ghana, but then you can [upload] the same podcast on YouTube, and that will pay you on a monthly basis,” Bright-Abu explained during his interview on ABC’s In the Morning.
He also highlighted the impact of currency fluctuations on earnings, advising creatives to prioritize payments in universal currencies to avoid depreciation.
“If our cedi is not stable, their earning might depreciate,” he cautioned. Bright-Abu further emphasized the importance of utilizing local platforms like Boomplay and AudioMac, noting that these platforms understand the African market better and offer more lucrative opportunities.
“The reasons these foreign platforms don’t pay as much is because they don’t understand the African market yet,” he said, encouraging creatives to explore platforms that offer better financial returns.
In line with Bright-Abu’s advice, Dr. Mahamudu Bawumia, Vice President and NPP flagbearer, recently announced the government’s plans to launch a local streaming platform for Ghanaian musicians and filmmakers.
The platform aims to provide enhanced financial rewards and serve as a hub for tracking and distributing royalties, offering new opportunities for creatives across the country.
