Senior Country Partner of KPMG , Anthony Sarpong, has emphasized the importance of strengthening the e-economy and adopting sustainable business practices for growth.
Speaking to the media, Sarpong explained that the COVID-19 crisis taught businesses valuable lessons about adaptability, particularly in shifting to new opportunities.
“When the environment is changing, you need to scout around and adapt to new opportunities that arise,” he noted, adding that businesses that successfully pivoted during the pandemic were able to survive and thrive.
Sarpong also highlighted the role of the Bank of Ghana and monetary policy in maintaining price stability, which he believes is a key driver for economic stability.
He urged businesses to focus on core areas, improve product quality, and ensure efficient operations to grow sustainably and remain accountable to stakeholders.
Sarpong stressed the need for small and medium enterprises (SMEs) to embrace proper governance structures to ensure long-term success and survival across generations.
“Governance is often overlooked in family-run businesses, and when the founding generation exits, the business often struggles,” he said.
He called on SMEs to integrate professional management practices, which would not only help in governance but also allow businesses to continue beyond the life of a single individual.
“That way the business is not depending on one person, it is allowed to be able to survive pass generations,” Sarpong added.
